Top 5 Ways to Customize Clothes and Make Your Brand Unforgettable

Few things are more intimate for consumers than the clothing they wear. As retail continues to rebound from previous years, 2022 appears to be a year when savvy retail brands can grab a re-emerging public keen to explore new fashions and make a statement.

However, new trends in retail clothing extend beyond the athleisure boom. Customers desire fashion marketing that customize clothes. According to research, “72% of consumers say they only engage with personalized messaging.”

Perhaps this is a sign of relying so heavily on e-commerce during lockdowns or a yearning for more human ties across the board due to forced separation. Whatever the reason, today’s retail clothes customers want to interact with brands that understand them. Here are five ways that personalization can help your retail clothes business enhance sales and engagement:

Targeted Promotions to Customer Segments

The very first thing on the list is to discontinue bulk email marketing.  When your customers seek individualized messaging, generic emails promoting styles or things they aren’t interested in will land in their spam folders.

Instead, apparel merchants should rely largely on data obtained through their Customer Relationship Management (CRM) systems. An effective CRM gives data on what appeals to certain clients, what items do not, what marketing they have previously responded to, and even when to contact them for the maximum level of engagement. This allows you to intelligently segment your audience and provide highly targeted and tailored marketing communications.

For example, skilled retailers frequently segment their highest Average Order Value (AOV) consumers for targeted marketing. Because this group has a history of purchasing high-ticket items, their marketing messaging may include more expensive apparel. Another section could be individuals who just bargain shop. Message these consumers with blowout sales to increase interaction rates.

Also, keep in mind that texting is a more customized form of communication, with an open rate of up to 98%, compared to only 20% for emails. Endear clients who used segmented text messages noticed high engagement rates and greater conversion rates, which led to increased revenues.

Curate a visual gallery.

Clothing merchants understand the importance of including product photos in their marketing communications. Personalization with your CRM allows your brand to go even further when showing clothing by digitally creating a selection for your customers.

This “visual commerce” is critical for younger consumers, with 62% of Gen-Z and Millennials preferring “visual search capabilities” while shopping on their mobile devices. When combined with a tailored assortment that is highly connected to things and designs customers have previously purchased or looked at online, your business will experience a significant increase in sales.

Endear clients who use curated lookbooks in their email and SMS messaging experience increased conversions. Shoppers prefer to see a tailored selection of products that match their preferences, but curating also reduces the Paradox of Choice, which can lead to inaction.

Shopify-powered brands can leverage Shoppable Stories, which allow users to purchase directly from lookbooks provided over chat. They can buy an item directly from a text message by clicking on it. This removes another barrier and can increase sales at your retail clothes store.

Eliminate wait times in-store

Making your customers wait in line is not a good idea. Two-thirds of customers said long lines made them less likely to return to a specific retailer.  If a wait time exceeded 15 minutes, more than 80% of clients would abandon the transaction.  In essence, waiting is tedious, irritating, and makes customers feel inconsequential, which is opposed to a personalized purchasing experience.

This is why more retail clothing stores are attempting to reduce wait times at checkout, for the attention of a sales assistant, and even in the fitting rooms. This may require hiring more personnel and raising your expenditures. But keep in mind that two-thirds of your repeat clients are at risk here! The boost in sales should far outweigh the cost of hiring additional workers.

Another option to reduce wait times is to use a mobile point of sale system.  Arming your sales associates with tables and a mobile POS can let your company check out consumers throughout the store. It can feel quite personal if that individual only assists them during their shopping experience.

Launch an omnichannel campaign that resonates with your shoppers

Aerie, a lingerie brand, analyzed its audience and social media trends before stopping photoshopping its models.  This resulted in a 9% rise in sales.  By understanding their customers and aligning with their principles and conscience, they were able to tap into a sense of brand loyalty by launching a campaign that truly resonated.

Your clothing brand can also achieve this by analyzing what your clients value.  It can be as basic as focusing on lower-cost items to reflect purchasing patterns, green products to promote social consciousness, or a commitment to diversity, as Harper Wilde does.

Conduct in-depth customer research, beginning with CRM data and progressing to surveys and social media listening.  Zara is a good example of finding their voice through their customers.  Once you’ve found something that resonates, use an omnichannel marketing campaign to distribute the message across your website, social media, email, text, and in-store.

An omnichannel strategy is vital because it demonstrates devotion to the cause and reinforces the messaging in customers’ minds. In short, your brand’s voice should be consistent and seamless across all platforms, including online and in-store displays, and how your sales associates discuss your company’s basic principles.

Today’s brands that have dared to be bold in their messaging have created incredibly loyal customers who buy more and pull in their circles as new shoppers.

Enact clienteling

Finally, here’s the ultimate retail personalization that increases sales: clienteling. Clienteling goes beyond basic customer service to create a unique and personal shopping experience for each shopper.

And it works. Retailers that have embraced clienteling have witnessed a 56% boost in sales, 63% more engaged customers, and 44% higher customer loyalty. Today’s buyer prefers a more personalized purchasing experience, which your retail clothes firm may provide through clienteling.

Clienteling includes many aspects, including one-on-one appointments, personalized recommendations, and frequent two-way communication. A robust CRM can facilitate all these services and more. Endear clients have seen a 94X ROI from our CRM’s built-in clienteling features.

Final Thoughts

Customizing clothes is the secret to making your brand unforgettable. You can create apparel that customers love and remember by focusing on a strong theme, leveraging advanced techniques, adding unique details, designing for versatility, and partnering with a reliable custom apparel manufacturer. Whether launching a new clothing line or refreshing your current offerings, these strategies will help your brand rise above the competition and leave a lasting mark in the fashion world.

Looking to make your brand unforgettable with custom apparel? At TopFit Clothing, we turn your creative vision into reality with a full suite of customization options tailored to your needs. As a leading clothes factory in China, we specialize in high-quality, made-to-order clothing, including T-shirts, hoodies, sweatpants, shorts, jackets, and more. Whether you want to showcase your logo with silk screen printing, add unique flair with 3D embroidery, or create private label hangtags, our advanced techniques ensure your custom clothing stands out.

With hundreds of fabric colors and compositions to choose from, plus expert support in design, printing, and embroidery, TopFit Clothing is your trusted custom apparel manufacturer for brands of all sizes. Our fast turnaround times, exceptional craftsmanship, and commitment to customer satisfaction have earned rave reviews from brand owners, designers, and team coaches alike. Explore our portfolio to see how we help brands create unforgettable, high-quality custom clothes that capture attention and loyalty.

Ready to elevate your brand? Partner with TopFit Clothing and discover how easy it is to customize clothes and make a lasting impression in today’s competitive market.